All week, Big Food’s top brass tried to strong-arm networks and sponsors into killing the ad. They failed. The spot ran anyway, right in front of the entire country.
In the spot, Tyson spoke plainly about how industrial junk loaded with oils, artificial additives, and sugar has poisoned generations of Americans, contributing to obesity, diabetes, and heart disease at epidemic levels. The message aligned perfectly with the Make America Healthy Again movement, which pushes for better nutrition, fewer chemicals in the food supply, and a return to traditional, whole-food eating.
The ad reached tens of millions live and racked up millions more views online in the days after the game. Clips spread fast on X, Instagram, and TikTok, with users praising Tyson for using his platform to hit Big Food where it hurts. Supporters called it one of the most honest messages ever aired during the Super Bowl, a rare break from the usual corporate feel-good nonsense.
Tyson has spoken before about his own health journey, including cutting back on processed foods and focusing on clean eating to stay sharp at 59.
This appearance put that personal commitment on a national stage and gave the MAHA movement its widest audience yet. Big Food may have lost this round, but the fight over what Americans eat is far from over. The viral response shows people are waking up and demanding real change.
